The Museum of Wonder campaign serves as a call-to-action for local artist Butch Anthony’s way of exhibiting his extensive body of work. The poster, billboard, and bumper sticker call back to Anthony’s own artwork and certain unique elements of the museum. The goal is to lead viewers off the beaten path to this roadside attraction of a bygone era. These designs are mainly type-based, with hand-sewn elements incorporated throughout. All type throughout the designs is handwritten to mimic the logo of the Museum of Wonder, and to give an overall unified and more personalized feel.